Georg Boesch is a Swiss agriculture and garden brand associated with Boesch AG Garten- und Landschaftsbau, a Zurich-based garden and landscape construction company founded on June 15, 1945, by Georges Boesch. The firm began as a sole proprietorship with three employees and was converted into a family stock company in 1971, later passing to the founder’s sons in 1988. Since 1998, it has been led by Georges Boesch, a federally certified master gardener. The company operates under the motto “Unsere Stärke – grüne Werke” (“Our strength – green works”). [1]
Design and History
The “Georg Boesch” symbol was originally designed by Franz Fässler in 1950. [2] Fässler (1920-2003) was a Swiss graphic designer based in Zurich, active in poster, book and exhibition design, and a lecturer at the Kunstgewerbeschule Zürich from 1957 to 1985. [3]
The mark is categorized as a cross-shaped, square-shaped, line-based logo featuring a heart motif. [2] The company continues to use the Boesch name and identity today, emphasizing its heritage with the phrase “Seit 1945” (“Since 1945”) on its official website. [4]
Meaning and Symbolism
Documented symbolism for the Georg Boesch mark is limited. The logo’s cross and square construction, combined with a heart element, suggests a geometric emblem approach typical of mid-century Swiss graphic design, though no official interpretation of these elements has been published by the company or the designer. The brand’s stated motto, “Unsere Stärke – grüne Werke,” directly ties the company’s identity to its garden and landscape work. [4]
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
