Gucker and Goldstein is a United States lace importers brand whose logo was designed by Robert P. Gersin in 1962.[1]
Design and History
Robert P. Gersin (1929-1989) was an American industrial designer who founded Robert P. Gersin Associates Inc. in 1959.[2] He received his Master of Arts degree from Cranbrook Academy of Art in Michigan in 1952.[2] His firm handled a wide range of design work, including corporate identity programs, products, packaging, graphics, exhibits and interiors.[2]
The Gucker and Goldstein mark was created in 1962, early in Gersin’s career as an independent designer.[1] The logo is categorized among dot-style logos with a United States origin.[1]
Gersin’s firm later became known for larger identity projects, including the 1984 logotype and corporate identity program for Sears, Roebuck & Company.[2] The Sears mark was described at the time as the work of Robert P. Gersin Associates in New York.[3]
Meaning and Symbolism
The mark is recorded as a dot-style logo, indicating a design built around a circular or dot-shaped element.[1]
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