Strasita 2 is a Bulgarian art brand mark designed by Stefan Kanchev in 1965. The symbol is one of more than 1,600 logos created by Kanchev (1915-2001), a Bulgarian graphic artist often referred to as the “father of Bulgarian graphic design” and the “master of the trademark.”[1]
Design and History
Strasita 2 was designed in 1965 as a logo for Strasita, an art brand from Bulgaria.[2] The mark is categorized among outline and monogram logos, and it incorporates a Bulgaria outline shape within its design.[2]
Kanchev worked in all areas of applied arts, including book covers, posters, trademarks, postcards, advertisements, stamps, labels and packaging.[1] His work was often inspired by traditional Bulgarian art and folklore, and his designs were noted for their calm and clear composition, felicitous relation between fonts and shapes, and clear forms.[1]
Kanchev’s international recognition grew through the 1960s. In 1967, he participated in an American Institute of Graphic Arts international exhibition in which he presented 23 of his logos.[1] In 1994, he was named among the world’s top ten trademark artists by the International Trademark Centre in Ostend, Belgium.[1]
Meaning and Symbolism
According to the Bulgarian Academy of Sciences Encyclopaedia of Fine Arts in Bulgaria, Kanchev’s work “was distinguished by rich imagination, clear composition, clean shapes, original artistic ideas that entirely fulfil the content of the work.”[1] Artist and critic Ivan Nenov wrote in the August 1961 issue of Art magazine that Kanchev’s “trademarks are entirely new, modern without being merely fashionable. Each of these trademarks can be magnified to a monumental size or reduced to a miniature, and it will not lose neither its readability nor its graceful beauty.”[1]
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
