Dentsu Driving Club is a Japanese driving club whose symbol was designed by Jun Tabohashi in 1960, according to the logo and brand database LogosBrands.[1] The mark is categorized as an arrow logo with curve and loop shapes, referencing roads and motion.[1]
Design and History
Jun Tabohashi (田保橋淳) was born in Seoul in 1931 and graduated from Kanazawa College of Art.[2] He joined Dentsu Inc. as a graphic designer in 1957 and remained there until 1991, eventually serving as head of the company’s second creative division.[3][4] During his career at Dentsu, he created advertising for major Japanese corporations including Panasonic, Sony and Suntory.[4]
The Dentsu Driving Club symbol was designed by Tabohashi in 1960, during his early years at the advertising firm.[1] The club operated as an internal organization within Dentsu, reflecting the company’s broader culture of employee hobby groups.[5]
Meaning and Symbolism
The logo’s arrow shape, combined with curve and loop elements, visually suggests a road and forward movement.[1] The design uses simple geometric forms to convey the driving theme without relying on text, a characteristic approach in Tabohashi’s broader graphic design work. In his own words about his design philosophy, Tabohashi noted that he preferred “an expression by shapes, instead of colors.”[2]
Typography and Design
Documented details about the logo’s typography are limited. The symbol itself is a standalone mark, and the wordmark that accompanies it in the club’s branding is not separately documented in available sources. The design is classified among arrow logos with curve and loop shapes, indicating a flowing, continuous line treatment rather than angular or fragmented geometry.[1]
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