Mercedes AMG Logo
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Mercedes AMG

Mercedes-AMG is the high-performance subsidiary of Mercedes-Benz, headquartered in Affalterbach, Germany, and known for engineering and building performance versions of Mercedes-Benz vehicles. The AMG name derives from founders Hans Werner Aufrecht and Erhard Melcher and the town of Grossaspach, where the company was established in 1967.
Mercedes-AMG is the high-performance subsidiary of Mercedes-Benz, headquartered in Affalterbach, Germany, and known for engineering and building performance versions of Mercedes-Benz vehicles [1]. The AMG name derives from the surnames of founders Hans Werner Aufrecht and Erhard Melcher and the town of Grossaspach, where the company was established in 1967 [2]. Logo Index preserves an archived mark associated with Mercedes-AMG. Documentation of the mark’s designer, original date of introduction, and any redesign history is not available in the cited sources.

Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.

Logo data

Measured from the original SVG file on 30/09/2026.

Colors

Near-black, not pure #000000.

  • #080804Black, 100%

    RGB 8, 8, 4; CMYK 0, 0, 50, 97

    White text 20.1:1 (passes AA)

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Backgrounds and sizes

Contrast and color difference

Compared with Automotive

248 measured Automotive logos

  • Main color black36%
  • Wordmark41%
  • Single color49%

From measured files, not tags. Updated 28/10/2026.

Structure

Logo type
WordmarkClassified by AI
Proportions
10.8 : 1Horizontal
Ink coverage
62%38% empty space inside the outline
Symmetry
Asymmetric46% left-right match
Outline
RectangularOverall silhouette
Complexity
Moderate8 shapes, about 227 points

Typography

Lettering style: Geometric sans, uppercase.

This is a style class, not the exact font. The font has not been documented.

Free fonts in this style: Montserrat, Outfit, Urbanist

Visual description

Classified by AI

Symbol shows
Five diagonal slashes
Style
Geometric, minimal, corporate
Layout
Symbol left of the name
Techniques
Geometric construction
Text in the logo
AMG

More black Automotive logos

Same main color, same industry

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