Hannover Rück, the German reinsurance group known internationally as Hannover Re, introduced a comprehensive new visual identity in 2024. The rebrand, developed over a two-year process with the Braunschweig and Berlin-based agency wirDesign, centered on a new symbol called the “Supersign” that visualizes the brand idea “Team up to create opportunities” [1].
Design and History
Hannover Re was founded in 1966 and went public in 1994 [2]. The company’s 2024 rebrand was part of a process lasting over two years in which wirDesign worked with the Hannover Re team to review and gradually strengthen the brand’s visual identity [1]. The result was a new, consistent image applied across all touchpoints [3].
The key asset of the rebrand was the new “Supersign,” a concise symbol that sums up and visualizes the brand idea “Team up to create opportunities” [1]. The mark features two interlocking lines that form an “H,” representing teams coming together to create opportunities [4]. The new logo and Supersign were made available for download through the company’s press image service in August 2024 [5].
wirDesign’s services for the project included optimization of the wordmark, development of the figurative mark, design of brand codes, an icon style and library, a brand portal and guidelines, visual communication, and the design of touchpoints including corporate and career websites [1]. The rebrand received recognition at the Corporate Design Preis 2025, where the jury awarded wirDesign for the Hannover Re brand relaunch [6].
Meaning and Symbolism
The design principle behind the new identity is described as “The whole is more than the sum of its parts.” Lines and shapes, as the smallest units of the new corporate design, interact with each other and create synergies, serving as a visual symbol for the interconnected nature of the company’s work [1]. The new corporate design is based on the core values of the Hannover Re brand and underscores the message of partnership [7].
Cornelia Demmel, Managing Director Global Human Resources & Corporate Communications at Hannover Re, described the new design as “much more than just an update of our corporate identity,” stating that it reflects all the company’s fundamental values and makes its DNA visible [1].
Typography and Design
The rebrand included an optimization of the existing wordmark as part of wirDesign’s scope of work [1]. The design themes describe the identity as “a blue brand with colorful accents” [1]. A digital design system was developed for consistent implementation across all digital touchpoints, particularly the website [1].
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