Dr Pepper Snapple

Dr Pepper Snapple Group was the beverage company spun off from Cadbury Schweppes in 2008 and headquartered in Plano, Texas. It was acquired by Keurig Green Mountain in 2018 to form Keurig Dr Pepper.

Country: United States

Industry: Beverages

Colors: Gray Turquoise Magenta

Website: Website

Category: Beverages

TAGS:

7 Up, Beverages, Consumer Goods, Dr Pepper, Drinks, Food & Beverage, Gray, magenta, North America, turquoise, United States

Dr Pepper Snapple Group was the beverage company spun off from Cadbury Schweppes in 2008 and headquartered in Plano, Texas; it was acquired by Keurig Green Mountain in 2018 to form Keurig Dr Pepper [1]. Logo Index preserves an archived corporate mark associated with the Dr Pepper Snapple Group name.

Credible published sources do not document the designer, agency, date of introduction, or the meaning of the mark’s forms and colours, so those details are not stated here. The company’s own product brands, including Dr Pepper and Snapple, remain in use following the 2018 combination [2].

Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.

Logo data

Measured from the original SVG file on 30/09/2026.

Colors

3 colors

#5C6F7BBlue, 72%
RGB 92, 111, 123; CMYK 25, 10, 0, 52
White text 5.2:1 (passes AA)
#97002EPink, 25%
RGB 151, 0, 46; CMYK 0, 100, 70, 41
White text 8.9:1 (passes AA)
#87CADETeal, 3.3%
RGB 135, 202, 222; CMYK 39, 9, 0, 13
Black text 11.5:1 (passes AA)

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Backgrounds and sizes

Contrast and color difference

White Clear

Black Visible, low contrast

Mid grey Original disappears, shown reversed

On #5C6F7B Reversed to white

Compared with Beverages

77 measured Beverages logos

Only 10% of Beverages logos in the archive use exactly 3 colors.

Main color blue22%
Combination mark26%
3 colors10%
Most common main color here: black22%

From measured files, not tags. Updated 28/10/2026.

Structure

Logo type: Combination markClassified by AI
Proportions: 3.9 : 1Horizontal
Ink coverage: 29%71% empty space inside the outline
Symmetry: Asymmetric24% left-right match
Outline: Free-formOverall silhouette
Complexity: Moderate6 shapes, about 400 points

Tints and shades

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#5C6F7B

#97002E

#87CADE

Typography

Lettering style: Geometric sans, uppercase.

This is a style class, not the exact font. The font has not been documented.

Free fonts in this style: Montserrat, Outfit, Urbanist

Visual description

Classified by AI

Symbol shows: Abstract droplet shapes forming letter S
Style: Flat, minimal, geometric
Layout: Symbol left of the name
Techniques: Letter used as symbol, geometric construction
Text in the logo: DR PEPPER SNAPPLE GROUP

More blue Beverages logos

Same main color, same industry

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Beverages

Dr Pepper Snapple