EMS-CHEMIE AG is a Swiss chemical company headquartered in Domat/Ems, in the canton of Graubünden. It operates worldwide in the business areas High Performance Polymers and Specialty Chemicals, with its companies consolidated under EMS-CHEMIE HOLDING AG, the group’s listed entity on the SIX Swiss Exchange.[1]
Design and History
The EMS-CHEMIE logo is a typographic wordmark built around the letters “EMS.” The mark is registered as a two-color, flat (2D) trademark by EMS-CHEMIE AG in Taiwan, where the design is described as a colored plane with the English letters “EMS.”[2] The company also holds a separate word mark registration for “EMS” in the United States, dating to 1983, covering chemicals for the plastics industry, resins, and related goods.[3]
The current logo is documented in the Wikimedia Commons file “Logo EMS.svg,” which is used to identify the company in its Wikidata entry.[4] The SVG file measures 470 × 206 pixels.[4]
The company’s own website does not publish details about the logo’s creation or evolution.
Meaning and Symbolism
The most distinctive documented feature of the EMS-CHEMIE logo is the red “E.” A German trade fair report from 2020 describes how the exhibition stand design for EMS-CHEMIE at the K plastics trade fair in Düsseldorf used ceiling-hung slats that were derived from “the red E in the logo of the polyamide specialist.”[5] This confirms that the letter “E” in the logo is rendered in red and serves as a recognizable brand element used in the company’s trade fair architecture.
Brand color data collected from the EMS-GRIVORY business unit website lists the primary red as #E2001A (a shade sometimes called “Monza”) along with a dark gray/charcoal tone (#292B2C).[6] These colors align with the red “E” and the dark lettering visible in the logo file.
Typography and Design
The EMS-CHEMIE wordmark uses a sans-serif typeface for the letters “EMS,” with the “E” set in red and the remaining letters in a dark tone. The logo is a flat, two-color design, as confirmed by the trademark registration.[2]
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