H. Dold & Co., founded as Hans Dold & Co. in Wallisellen, Switzerland on 1 August 1921, is a Swiss manufacturer of paints and lacquers.[1] The company, now operating as Dold AG, remains at its original Wallisellen site and is one of Switzerland’s leading paint and lacquer producers.[2]
Design and History
The logo for H. Dold Co. is attributed to Swiss graphic designer Christian Lang, who is listed as the designer of the mark in the Logo Nature archive.[3] The logo is categorized as a logotype with the company name, and was designed in Switzerland.[3] The Logo Nature entry does not specify a design year for the H. Dold mark, though Lang’s other documented work in the archive dates to 1967.[3]
In 2021, on the occasion of its centenary, Dold AG introduced a new logo intended to better visualize the company’s range of offerings and innovative strength. According to the company’s anniversary publication, the new mark reflects the fusion of colors and functions.[4]
Meaning and Symbolism
Documented symbolism for the H. Dold Co. logo is limited. The 2021 centenary redesign was explicitly described by the company as reflecting the fusion of colors and functions, and as a visual expression of the company’s diversity of offerings and innovative capacity.[4] No further documented meaning for the earlier mark has been located.
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