IMCD is a Dutch distributor of specialty chemicals and food ingredients, headquartered in Rotterdam and listed on Euronext Amsterdam. The company’s current visual identity was introduced in 2021, when IMCD celebrated its 25th anniversary by renewing both its logo and its motto. The new brand promise, “Creating a World of Opportunity,” was developed to communicate the company’s philosophy of forward thinking and continuous growth. According to IMCD Turkey General Manager Aylin Zakuto, the infinity symbol in the logo represents the unlimited opportunities the company offers to its business partners. [1]
Design and History
IMCD was founded in Rotterdam in 1995 by Piet van der Slikke and Hans Kooijmans. In 2001, the company was rebranded as IMCD, supported by a unified IT platform that laid the foundation for its international growth. [2]
The most significant visual change came in 2021, when IMCD marked its 25th anniversary by refreshing its logo and motto. The company stated that it reflected its philosophy of looking ahead and continuous development in the new logo and motto. The new brand promise, “Creating a World of Opportunity,” was introduced alongside the updated mark. [3]
In the same year, IMCD also refreshed the identity of its personal care business group. The group moved from “IMCD Personal Care” to “IMCD Beauty & Personal Care,” establishing “Shaping Tomorrow’s Beauty” as its business group signature. This change was part of a broader brand strategy that emphasized the group’s purpose within the company’s recently launched brand focus and global campaign. [4]
Meaning and Symbolism
The infinity symbol in the IMCD logo is the central element of the mark’s documented meaning. According to the company, it represents the unlimited opportunities IMCD offers to its customers and suppliers. This symbolism is directly tied to the brand promise “Creating a World of Opportunity,” which was introduced with the 2021 logo refresh. [1]
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