Aannemingsbedrijf A. M. J. Bergmans was a Dutch construction company whose logo, created in 1967, is attributed to the graphic designer Baer Cornet. The mark is documented in logo archives as a line-based design from the Netherlands, categorized under construction branding.[1]
Design and History
The logo for Aannemingsbedrijf A. M. J. Bergmans was designed in 1967 by Baer Cornet, a Dutch graphic designer based in Venlo, Limburg.[1][2] Cornet (1937-2014) was primarily a typographic designer who worked for Océ-van der Grinten and later for the Lecturis printing company in Eindhoven, where he handled graphic design for regional businesses.[3]
Cornet’s design philosophy was rooted in functional modernism. He described his purism as originating from “a rather neurotic obsession to give a functional and preferably esthetic arrangement to all elements,” with the conviction that a viewer should be able to discover and understand them as quickly as possible.[3] His work was characterized by objective, grid-based compositions influenced by the Swiss School and Dutch modernists such as Piet Zwart and Teun Teunissen van Manen, under whom he studied privately.[3]
The Bergmans logo is catalogued among Cornet’s works from the 1960s, a period when he was producing designs for companies in the Eindhoven region while employed at Lecturis.[3] The mark is described in logo archives as a line logo, consistent with the straightforward, functional aesthetic Cornet favored throughout his career.[1]
Typography and Design
Cornet had strong typographic preferences that likely informed his logo work. He favored sans-serif typefaces, particularly Monotype Grotesque, and also used Frutiger, Futura, and Gill in his designs.[3] He based font selections on emotions and associations rather than strict principles, finding Univers “too slick” and Futura “too German.”[3] His layouts often employed square formats and careful use of white space, which he described as “a silence to listen to.”[3]
Specific details about the Bergmans logo’s exact colors, letterforms, or construction are not documented in available sources. The design is known primarily through its attribution to Cornet and its 1967 date, placing it within his body of work for regional Dutch companies during his Lecturis years.[1][3]
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