AP Bauunternehmung is a Swiss construction brand whose logo was designed by Emanuel Bosshardt in 1979. The mark is categorized as an angular logo featuring arrow and square shapes, reflecting a geometric, construction-oriented visual language.[1]
Design and History
The AP Bauunternehmung symbol was originally designed in 1979 by Emanuel Bosshardt, a Swiss graphic designer and artist based in Eschlikon, Thurgau.[1][2] Bosshardt worked as an independent industrial, book and typography graphic designer, and in addition to logos, he created roughly 2,500 labels for Swiss wines, designed church lettering, books and postage stamps.[2]
The logo’s angular arrow and square composition aligns with the straightforward, functional aesthetic common in Swiss graphic design of the period. The mark is documented as a construction brand from Switzerland, and its geometric form suits the building trade’s emphasis on structure and precision.[1]
Meaning and Symbolism
The logo combines angular arrow and square shapes, a visual approach that conveys direction and structural solidity appropriate for a construction company.[1] The geometric construction of the mark reflects the no-frills, durable character associated with the building industry, avoiding decorative trends in favor of a timeless, functional appearance.
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