Bernhard Gieseke is a German road and construction company founded in 1901 by Bernhard Gieseke as a paving business (Pflasterbetrieb). The company, now run by the fourth generation of the family, is headquartered in Rheine and operates in high-rise and civil engineering, asphalt, and road construction.[1]
The original “Bernhard Gieseke” symbol was designed by Josefine Fellmer in 1963. The mark is described as a circle-shaped logo with a cut design element.[2] While the specific geometric details of the 1963 mark are not extensively documented in available sources, the logo has been associated with the company’s identity since that period.
Meaning and Symbolism
Documented symbolism for the original 1963 logo is limited. The company’s current visual identity, however, has been explicitly described by its design agency. The creative agency KopfKunst, which handled concept, design, and implementation for Gieseke’s website and branding, describes the current identity as centered on the stencil typeface “Cargo,” which is said to represent the company’s craftsmanship quality and gives the new appearance its distinctiveness.[3]
KopfKunst describes the new, fresh, and modern appearance as conveying the company’s dynamism “without asphalt smell, men’s sweat, and hero rhetoric,” positioning Gieseke as a dynamic and flexible construction partner that also handles high-rise and demanding special projects.[3]
Typography and Design
The current Gieseke branding uses the stencil typeface “Cargo” as its central design element, chosen to represent the company’s handcrafted quality.[3] The agency behind this current identity is KopfKunst, Agentur für Kommunikation GmbH, based in Münster, as credited in the company’s imprint.[4]
The company’s logo has been visible in the Preußenstadion in Münster for more than ten years, and in 2022 Gieseke became the first back-of-shirt sponsor for SC Preußen Münster.[5]
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