BESIX is a Belgian construction and engineering group headquartered in Brussels, active since 1909. The company’s current visual identity dates from 2004, when the group launched a new corporate identity and the former SBB name was replaced by BESIX Group.[1]
Design and History
The BESIX logo consists of the wordmark “BESIX” set in a bold, uppercase sans-serif typeface, accompanied by an abstract geometric symbol. The mark is rendered in blue and red tones, with the wordmark typically appearing in a deep blue and the symbol incorporating both blue and red elements.[2]
The most significant documented change in the identity came in 2004, when the Belgian parent company, then known as SBB, rebranded as BESIX Group and introduced its new corporate identity.[1] The 2005 annual report of BESIX Group noted that the group was then federating around a single symbol and a unique identity, emphasizing the group’s visibility and confirming the success of its evolution.[3]
BESIX makes approved images and the official logo available for download through its media library, which is linked from the company’s contact page.[4]
Meaning and Symbolism
The 2005 annual report describes the group as federating around a single symbol and a unique identity, indicating that the mark was intended to unify the group’s various entities under one visual banner.[3]
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