Bouwmij Janssen is a Dutch construction company based in Venray, founded on 28 May 1945, shortly after the Second World War. The firm focuses on residential construction and related functions, operating primarily in the provinces of Limburg, Noord-Brabant and Gelderland. [1]
Design and History
Bouwmij Janssen celebrated its 75th anniversary in 2020. To mark the milestone, the company adapted its logo into a special jubilee version, stating that “the milestone of 75 years deserves to be seen” and that the logo was adjusted in various places for the occasion. [2]
The company’s current visual identity was developed as part of a broader repositioning effort. The consulting firm mi68 was engaged to develop a new positioning for Bouwmij Janssen, working with the company’s management in strategy sessions to formulate a new brand ambition. mi68 then made a visual translation of this new brand ambition. [3]
In 2020, the company’s website was redesigned by Studio Spinazie from Venray, with a unique design allowing users to find all information about Bouwmij Janssen and view an overview of its projects. [4]
Meaning and Symbolism
The company’s name itself carries meaning: “Bouwmij Janssen” translates to “Build for me Janssen,” reflecting the firm’s customer-oriented approach. The company’s motto is “Lea(r)n,” combining lean working principles with being a learning organization. [5]
While the current logo’s specific design elements and their symbolic meaning have not been documented in available sources, the jubilee logo adaptation demonstrates the company’s willingness to evolve its visual identity for significant milestones.
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