Holzform is a carpentry brand from Germany. The “Holzform” symbol was originally designed by Hannes Schober in 1970.[1]
Design and History
The Holzform mark dates to 1970, when it was created by designer Hannes Schober.[1] The logo is catalogued in the Logos & Brands archive, a graphic design reference collection of over 2,400 symbols and logotypes curated from brands worldwide.[2]
Within that archive, the Holzform symbol is grouped under the visual categories of block logos and weave logos.[1] Schober also designed the logo for Arti Present Messebau, a German exhibition brand, in the same year, 1970.[3]
Meaning and Symbolism
The name “Holzform” combines the German words for wood (“Holz”) and form (“Form”), reflecting the carpentry trade. The logo’s classification as a block-style mark suggests a geometric, structured composition, though no documented account of specific symbolic intent has been published.
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