Kreis Deckt Dächer, Dübendorf is a Swiss roofing company whose logo was designed in 1961 by Hansruedi Scheller, a Swiss graphic designer known for his signage and corporate identity work. The mark is documented as a logo for a roof-covering business based in Dübendorf, Switzerland, and is categorized as an abstract design incorporating shapes and lines with semantic references to architecture, buildings, and houses.[1]
Design and History
Hansruedi Scheller (1931–2007) was a Swiss graphic designer and a pioneer in signage systems and information graphics. Under the firm name “Atelier Scheller,” he designed posters and numerous logos (Signete) for associations and companies, in addition to his better-known wayfinding systems for large buildings.[2] The Kreis Deckt Dächer logo was created in 1961, early in Scheller’s career, before he shifted focus to architectural signage from around 1967.[3]
The logo is recorded as an abstract mark using shapes and lines, with tags indicating architecture, buildings, holding shapes, and houses.[4] The company name itself is a German-language pun: “Kreis” (circle) combined with “Deckt Dächer” (covers roofs), which plays on the double meaning of “deckt” as both “covers” and the verb form related to “Deck” (roof deck).
Meaning and Symbolism
While no official documentation of the logo’s intended symbolism has been published, the design’s categorization as an abstract mark with shapes and lines referencing architecture and houses suggests a visual connection to the roofing trade.[1] The company name’s wordplay on “Kreis” (circle) may also hint at a circular or geometric element in the mark, though this cannot be confirmed from available sources.
Typography and Design
No specific typography or construction details for the Kreis Deckt Dächer logo have been documented in available sources. The logo is classified as a “logopicture” rather than a pure wordmark, indicating that the visual symbol carries the primary identity weight.[1] Scheller’s broader design approach, developed later in his career, emphasized simple, functional rules for signage, a philosophy that likely informed his earlier logo work as well.[3]
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