The Monroe County Pure Waters Agency is the wastewater management division of Monroe County, New York, responsible for implementing the county’s Pure Waters Master Plan to reduce pollution in local waterways. Its identity mark was designed by R. Roger Remington, a longtime professor at the Rochester Institute of Technology (RIT), with Lorrie Frear as co-designer. RIT’s official spotlight page on Remington’s identity design work lists the mark for the Monroe County Pure Waters Agency alongside other projects such as the RIT International Garden and Monroe County Sheriff identity marks. [1]
Design and History
The Pure Waters program was established by the Monroe County Legislature to implement the 1969 Pure Waters Master Plan, a comprehensive regional sewer system initiative. The Irondequoit Bay Pure Waters system began operation in 1976 with the completion of the upgraded Durand-Eastman Wastewater Treatment Facility. [2] The agency’s identity mark was created by Remington, who was a graphic design professor at RIT from the 1960s onward and later became the first Vignelli Distinguished Professor of Design at the school. [3]
Remington’s design practice included a range of identity work for Rochester-area organizations, including the RIT graphic identification mark used during the 1980s. [4] The Pure Waters Agency mark is documented in RIT’s official identity design showcase, which identifies Remington as the designer and Frear as co-designer. [1]
Meaning and Symbolism
RIT’s official documentation of the mark does not describe its visual elements or intended symbolism. The agency’s name directly references its mission of managing pure waters, and the mark was created during the period when the Pure Waters program was actively constructing its regional sewer infrastructure. However, no verified source provides a documented interpretation of the mark’s geometric forms or their meaning.
Typography and Design
No verified source documents the specific typography, color palette, or construction method used in the Monroe County Pure Waters Agency identity mark. The mark is known to have been designed by Remington with Frear as co-designer, but detailed design specifications have not been published in the available sources.
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