PulteGroup, Inc. is the corporate parent of the American homebuilding brands Centex, Del Webb, Pulte Homes, DiVosta and John Wieland Homes and Neighborhoods. The company adopted the PulteGroup name in April 2010 as part of an updated branding strategy that also introduced a new corporate logo and brand identity standards. The name change applied only to the corporate entity; the consumer-facing brand names remained unchanged. [1]
Design and History
The current PulteGroup logo is a wordmark accompanied by a house symbol. According to the trademark registration held by PN II, Inc., the mark consists of a blue house with one gold window and two white windows, the word “Pulte” in blue and the word “Group” in gold. Blue, gold and white are claimed as features of the mark. [2]
The logo was introduced in April 2010, when Pulte Homes, Inc. announced its name change to PulteGroup, Inc. The move was part of the company’s updated branding strategy, which included a new corporate logo and brand identity standards intended to present a consistent look and message to customers. [1] The name change had been approved by shareholders in August 2009, following the company’s merger with Centex. [1]
Prior to the 2010 rebrand, Pulte Homes had introduced a new logo in late 2000 as part of a national advertising campaign and branding initiative. That effort also added the word “homes” to the Pulte brand name to give customers a clearer understanding of what the company did. [3]
Meaning and Symbolism
The house symbol in the PulteGroup logo directly references the company’s homebuilding business. The trademark registration describes the mark as a blue house with one gold window and two white windows, paired with the two-tone wordmark. [2] No official documentation of additional symbolic meaning for the house or its colors has been located.
Typography and Design
The wordmark uses the word “Pulte” in blue and “Group” in gold, as described in the trademark registration. [2] The specific typeface used in the logo has not been officially documented in available sources.
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