Interdéveloppement is a French management brand whose symbol was originally designed at Lonsdale Design in 1968. The mark is categorized as a hexagon logo with an outline shape, referencing the hexagonal outline of France. The logo database lists it among designs created in 1968 and describes it as an outline-style hexagon mark. [1]
Design and History
Lonsdale Design, the agency credited with the Interdéveloppement symbol, was founded in 1961 by British designer Richard Lonsdale, who partnered with the Dupuy family of the advertising agency Dupuy-Compton. [2] The agency has a long history of French design work, including the first Évian PET bottle in 1969, the redesign of the La Vache qui rit logo, and identities for Baccarat, Nicolas, and Croisières Paquet. [2]
The Interdéveloppement mark is documented as a hexagon-shaped outline logo, a form commonly associated with the hexagonal shape of metropolitan France. The logo database identifies it as a “France hexagon shape outline” design. [1]
Meaning and Symbolism
The hexagon outline in the Interdéveloppement logo evokes the geographic shape of France, a visual shorthand frequently used in French corporate identity. The database categorizes the mark specifically as a “France hexagon shape outline” design, indicating the hexagonal form is the central visual element. [1]
Beyond this documented geometric reference, no official source provides additional symbolism, color specifications, or typography details for the Interdéveloppement mark. The available evidence is limited to the design attribution, the 1968 date, and the hexagon outline classification.
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