TTT is an abbreviation used by several unrelated organizations, each with its own distinct visual identity. The most prominent uses of the TTT mark include the Vancouver-based software studio TTT Studios (formerly Two Tall Totems) and the Trinidad and Tobago national broadcaster TTT Ltd. This article covers the documented logo history for these entities.
Design and History
TTT Studios (formerly Two Tall Totems)
In November 2018, Canadian software company Two Tall Totems announced a major rebranding, changing its corporate name to TTT Studios following the move and expansion of its headquarters. The new branding reflected the evolution in the company’s overall strategic direction.[1] The company described the process as a long exploratory journey, going through many logo designs and typography options before landing on the final version.[2] Along with the new name and logo, the studio also launched a fresh website, which itself went through many iterations during the redesign.[3]
Trinidad and Tobago Television (TTT Ltd)
Trinidad and Tobago Television (TTT) first launched in August 1962 as the national television broadcaster.[4] The station’s original logo was a red triplet of Ts that became part of the country’s television history just days before Independence in 1962.[5]
In July 2018, Caribbean New Media Group (CNMG) announced it would be renamed TTT Ltd, with a new logo unveiled to staff. Communications Minister Stuart Young noted that the name TTT would be used but was no longer an acronym for Trinidad and Tobago Television, since the entity also comprised three radio stations and was not limited to television.[6] The rebranded TTT station was launched in a televised ceremony on August 30, 2018.[4]
Meaning and Symbolism
For the Trinidad and Tobago broadcaster, the original red triplet of Ts served as a direct visual reference to the station’s name, Trinidad and Tobago Television.[5] The 2018 rebrand generated significant public criticism from design professionals, who argued that the new identity was poorly executed and that no external consultants or agencies were used in the rebranding process.[4]
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
