Escuela Superior de Diseño Gráfico (ESDG) is a Spanish institution offering higher education in graphic design. The school’s visual identity was created in 2005 by El Paso, Galería de Comunicación, a Madrid-based design studio led by Álvaro Pérez and Curra Medina.
Design and History
El Paso, Galería de Comunicación is a Madrid-based design studio founded by Álvaro Pérez and Curra Medina, known for its work in brand identity and logo design.[1] The studio has received international recognition for its logo work, including multiple awards from the World Logo Design Awards (WOLDA) in Düsseldorf and the Best Brand Awards.[2]
The studio’s portfolio includes identity projects for educational institutions, such as the Antiguos Alumnos de la Escuela Superior de Publicidad (ESP), which received recognition for its corporate identity program.[3] The Escuela Superior de Diseño Gráfico logo was created by this studio in 2005, though specific details about the mark’s visual elements or design rationale have not been publicly documented.
Meaning and Symbolism
No official documentation has been published describing the symbolic meaning, color palette, or typographic choices behind the Escuela Superior de Diseño Gráfico logo. The studio’s broader design philosophy emphasizes research into photographic and mutable brand marks, a focus that has characterized its work over the past five years.[4]
Without primary documentation from either the school or the design studio, the specific design intent, symbolism, and construction of the 2005 mark remain unverified.
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