Bergelectric Corporation is a national electrical contractor founded in 1946, when founder Al Berg received an electrical contractor’s license from the California State License Board.[1] The company’s logo, a circular mark designed by Don Weller in 1960, has remained a distinctive part of its visual identity for over six decades.[2]
Design and History
Don Weller, who designed the Bergelectric Corporation symbol in 1960, was a Washington State University fine arts graduate who moved to Los Angeles to pursue graphic design and illustration.[3] He became a freelance designer in 1966 and later established his own studio, the Weller Institute for the Cure of Design.[4] Weller went on to create posters for the Hollywood Bowl, Rose Bowl, National Football League, and the 1984 Olympic Games.[3]
The Bergelectric mark is a circular logo, a format Weller employed during his early career in Los Angeles in the 1960s.[2] The company, which describes itself as a premier national electrical contractor with national resources and a local presence, has maintained the mark through its growth from a single license in 1946 to a firm with more than 2,500 employees coast to coast.[5]
Meaning and Symbolism
The Bergelectric logo is categorized as a circle-shaped mark with an eye-within-face motif.[2] The circular format and the abstract facial element give the mark a distinctive, memorable character that has endured since its creation in 1960.[2]
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