Amlogic is a fabless semiconductor company founded in 1995 in Silicon Valley that designs system-on-chip (SoC) solutions for multimedia consumer devices including set-top boxes, smart TVs and smart home products.[1] The company, also known in Chinese as 晶晨半导体, operates R&D, support and sales offices worldwide including Santa Clara, Shanghai, Shenzhen, Beijing, Hong Kong, Singapore, Seoul, London and Munich.[1]
Design and History
The current Amlogic logo combines a stylized “at” symbol with the lowercase wordmark “mlogic” in a bold font, with a trapezoid shape positioned behind the “at” symbol.[2] This mark was filed as a trademark application by Amlogic (CA) Co., Inc. in 2017.[3]
An earlier trademark application for the wordmark “AMLOGIC” was filed in August 2017, followed by a separate application for “amlogic & device” later that same month.[4][5] A more recent trademark filing for “Amlogic及圖” (Amlogic and design) was submitted in August 2024.[6]
The logo files available on Wikimedia Commons show the Amlogic mark at a width of 1,127 pixels, with both PNG and SVG versions available.[7]
Meaning and Symbolism
The trademark registration describes the mark as consisting of “a trapezoid behind the ‘at’ symbol adjacent to the letters ‘MLOGIC’ which are lowercase letters in a bold font.”[2] The “at” symbol (@) is a direct visual reference to the company name, with the “A” of Amlogic represented by the symbol. The trapezoid element provides a geometric backdrop that anchors the mark.
No official documentation has been published by Amlogic explaining additional symbolic meaning behind the trapezoid or the “at” symbol. The trademark applications do not claim color as a feature of the mark, indicating the logo is registered in black and white.[2][6]
Typography and Design
The wordmark portion of the logo uses lowercase letters in a bold font, as described in the official trademark filing.[2] The specific typeface has not been publicly identified by Amlogic or its trademark documentation.
The logo’s construction is relatively simple compared to many semiconductor industry marks: a single geometric shape (the trapezoid), a typographic symbol (the “at” sign), and a bold lowercase wordmark. This straightforward composition differs from the more elaborate abstract marks used by some chip manufacturers, favoring direct legibility in B2B contexts such as technical documentation and trade show displays.
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
