Kremer Automation is a name associated with a logo attributed to British graphic designer Abram Games (1914-1996), one of the twentieth century’s most significant poster and emblem designers. Games is best known for the 1951 Festival of Britain symbol and the first BBC television insignia, and his personal motto was “maximum meaning, minimum means.”
Design and History
Abram Games worked as a freelance designer from 1946 onward, producing work for clients including Guinness, the Financial Times, British Airways, London Transport, British Rail and Jersey Tourism. He worked alone in his studio and was responsible for every aspect of his designs from conception through to print. His career spanned sixty years and produced some of the most enduring images of twentieth century Britain. [1]
Games created logos and symbols throughout his career, including the first insignia for BBC television in 1953 and the Queen’s Award to Industry in 1965. [2] His client list also included Shell, the Financial Times, Guinness, British Airways, London Transport and El Al. [3]
Despite extensive research, no primary or secondary source could be located that verifies a specific commission from a company called Kremer Automation, nor any logo designed by Abram Games for such a client in 1970. The Abram Games official website, which catalogues his post-war work and emblems, does not list Kremer Automation among his clients. [1] [4]
Several companies named Kremer exist in Europe, including a Dutch industrial automation firm founded in 1965 and a German elastomer and plastics specialist also founded in 1965, but none of these sources connect their branding to Abram Games. [5] [6]
Given the absence of verifiable evidence, the claim that Abram Games designed a logo for Kremer Automation in 1970 cannot be confirmed. The attribution appears in an unverified source and is not supported by the Abram Games estate’s official archive, published monographs, or reputable design history references.
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