Movomatic is a Swiss manufacturer of in-process measurement control systems for grinding machines, a market it has served since 1937.[1] The company’s visual identity is documented in a single logo database entry, which attributes the design to Swiss graphic designer Hans Kasser and describes the mark as a logotype with initials, featuring the letter M and crosses.[2]
Design and History
Hans Kasser (1907-1978) was a Swiss graphic designer, photographer and editor who trained at the Kunstgewerbeschule Zürich and worked for two decades as editor of the Swiss Tourist Office’s magazine “Schweiz, Suisse, Svizzera.”[3] As an independent commercial graphic designer, he created company logos (Firmensignete) and contributed to exhibitions.[4] The Movomatic logo is listed among his works, though the database entry does not specify a design year.[2]
The logo database categorizes the mark as a logotype with initials, depicting its origin, and tags it with “2 letters, letter M, crosses.”[2] No further visual description, color specification or typographic detail is available from primary sources.
Movomatic’s corporate history includes several ownership changes. In 2021, Marposs acquired the process measuring technology business for grinding machines from Jenoptik, which had previously integrated the Movomatic brand.[5] Marposs stated it was “bringing the Movomatic brand back to the market,” which had been abandoned following its integration into Jenoptik.[6] The current Movomatic website continues to use the brand name and describes its measurement control systems as preferred equipment for grinding machines since 1937.[1]
Meaning and Symbolism
Documented symbolism for the Movomatic logo is limited. The logo database notes the mark is “representational / depicting its origin” and includes the letter M and crosses, but provides no interpretation of these elements.[2] The letter M likely references the company name, but no primary source confirms this or explains the crosses.
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