Coquina Oil Corporation was an American oil and gas exploration company founded in 1970 by Pomeroy Smith, who served as its first president until 1973. The company was based in Midland, Texas, and was acquired by St. Joe Minerals Corporation in 1977, later passing to Fluor Corporation and then Kerr-McGee Corporation in 1982. [1] [2] [3]
Design and History
Coquina Oil Corporation’s logo was created by RVI Corporation, a Chicago-based corporate design consultancy founded by Robert Vogele. Vogele launched his design career in 1955 and started his own consulting firm in 1958, which became RVI Corporation in 1970. [4] [5]
The logo is documented in the RVI Corporation portfolio as a brand for Coquina Oil Corporation, categorized under fuel oil and gas in the United States. [6] However, no detailed visual description, design rationale, or specific creation date for the mark has been preserved in available sources. The company’s founding in 1970 aligns with the period when RVI Corporation was established, but the exact year the logo was commissioned is not documented.
Meaning and Symbolism
The name “Coquina” refers to a type of sedimentary limestone composed of shell fragments, a geological reference fitting for an oil exploration company.
Typography and Design
The RVI Corporation portfolio listing confirms only that the firm designed the brand, not the specific visual characteristics of the mark. [6]
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
