Continuity Entertainment is an independent publisher of graphic novels, film and web content founded by writer and editor Pat Shand, who serves as its President and Publisher. The company is best known for its flagship series Destiny, NY, and it announced Shannon Lee as Editor-in-Chief in July 2017. [1]
Design and History
Continuity Entertainment’s visual identity was created by the London-based design studio Mash Creative, an independent studio founded by Mark Bloom that works on identity and branding, print media and web design. [2] The studio’s portfolio includes a wide range of identity projects, and Bloom has documented his logo work in a retrospective poster featuring 126 logos he designed between 1998 and 2014. [3]
The Continuity Entertainment mark is a wordmark that focuses on the company’s name as its primary visual element. The design takes an understated approach, allowing the brand name itself to carry the identity rather than relying on a separate icon or symbol.
Meaning and Symbolism
The wordmark approach for Continuity Entertainment places emphasis on the company name as its core asset. The design’s restraint is consistent with the studio’s broader approach to identity work, which has been described as producing engaging, clear and relevant graphic design. [2] No additional symbolic elements or hidden meanings have been documented for the mark.
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