Ketchapp is a French mobile game publisher based in Paris, founded in 2014 by brothers Antoine and Michel Morcos. The company became widely known through its 2014 iOS release of 2048, a port of the open-source puzzle game, and was acquired by Ubisoft in September 2016. [1]
Design and History
The Ketchapp logo has remained consistent since the company’s founding in 2014. The mark consists of the white wordmark “Ketchapp” set on a red background, with a small smile graphic placed below the second “p” in the name. [2] The logo first appeared on the company’s 2048 game and has since been used across all of its published titles. [2]
In game splash screens, the logo is sometimes displayed smaller and split-screen alongside other publisher or developer logos, depending on the title. [2]
Following the Ubisoft acquisition in 2016, Ketchapp continued to operate as a mobile publisher within Ubisoft’s network of studios. [1] The company’s official website, ketchappgames.com, describes Ketchapp as a pioneer in the hyper-casual game segment with more than 2.0 billion downloads and over 200 published games. [3]
Meaning and Symbolism
The smile graphic beneath the second “p” in the Ketchapp wordmark is the logo’s most distinctive element. [2] While no official explanation of the smile’s meaning has been published, its placement within the wordmark gives the brand name a playful, approachable character consistent with the casual and hyper-casual games the company publishes. The red background and white lettering create a high-contrast, simple mark that remains legible at the small sizes typical of mobile app icons and splash screens.
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