New England Farms Packing Company is a fresh fruit and produce business based at the New England Produce Center in Chelsea, Massachusetts. The company has operated since 1960, providing fresh fruits from Chelsea, and is incorporated in Massachusetts.[1] The business is associated with the DiMare family of produce companies, which traces its history to a pushcart on the streets of Boston more than 75 years ago.[2]
Design and History
The New England Farms wordmark was registered as a trademark on December 30, 1968, with registration number 0885968 and serial number 72315394.[3] The mark was filed by DiMare Enterprises, Inc., which also owns other produce-related trademarks.[4] The trademark covered fresh apples, oranges, grapefruit, lemons, limes, garlic, green peppers, onions, potatoes, tomatoes, apricots, prunes, and popping corn.[3] The registration has since been cancelled under Section 8 of the Lanham Act.[3]
A separate New England Farms trademark application was filed in 2014 by New England Farms Inc., with a different mark described as white lettering on a dark blue rectangle. That application is distinct from the packing company’s earlier registration and does not document the original 1968 mark’s appearance.[5]
Meaning and Symbolism
No official documentation describing the symbolism, design intent, or visual elements of the original New England Farms Packing Company logo has been located in the available research. The trademark record confirms only the name and the goods it covered, not the mark’s graphic design.[3]
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
