W. B. Cross is a Canadian brand whose visual identity is documented primarily through a single logo design attributed to Ron Richards in 1970. The mark is associated with dairy products from Canada, though the company’s broader history is limited in available sources.
Design and History
The W. B. Cross symbol was originally designed by Ron Richards in 1970, according to logo reference material that catalogs the mark.[1] The design is categorized among logos featuring a cross shape and dot elements, suggesting a simple geometric construction centered on the company name.[1]
Historical records place W. B. Cross Co. at 1 Jarvis St., Toronto, as a firm in the miscellaneous foods industry in 1950.[2] Later directories list W. B. Cross Co. Ltd. at 61 Signet Dr., Weston, Ontario, with W. B. Cross serving as chairman.[2] The company has since transitioned to distributing audio, video, home theatre, and home automation products in Canada, according to its current business listing.[3]
Meaning and Symbolism
The mark is described in logo reference material as incorporating a cross shape and a dot, with the design categorized alongside other cross and dot logos.[1]
Typography and Design
The design is noted for its 1970 origin and its use of a cross shape and dot within the mark, but no official specification of letterforms, colors, or construction method has been published.[1]
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