Zomato is an Indian food delivery and restaurant discovery platform founded in 2008 by Deepinder Goyal and Pankaj Chaddah, originally under the name Foodiebay before being renamed Zomato in November 2010.[1] The company’s visual identity has undergone several significant changes since its founding, evolving from a stylized wordmark to a heart-and-fork emblem, then to a spoon icon, and most recently to a new corporate identity under the parent name Eternal.
Design and History
Early Wordmark (2008-2014)
Zomato’s first logo was built around the Foodiebay name, featuring a red and yellow composition where each letter of a smooth uppercase inscription was stylized as a symbol or food product.[1] After the rebrand to Zomato in 2010, the app logo featured a capital “Z” followed by the entire brand name.[2]
The Heart Logo (2014)
In September 2014, Zomato co-founder Deepinder Goyal drew a heart with a fork on a sheet of paper and announced it as the company’s new logo.[3] The new emblem replaced the capital “Z” wordmark and was unveiled globally in October 2014, with employees across 17 countries receiving personalized mugs bearing the new logo.[3] This was described as the first major redesign exercise for the brand since its inception in 2008, apart from the Foodiebay-to-Zomato rechristening.[2]
The Spoon Logo (2015)
Just a few months after introducing the heart logo, Zomato changed its identity again following its acquisition of Urbanspoon, a US-based restaurant discovery service.[4] The company modified its logo to adopt Urbanspoon’s spoon icon, rendered in Zomato’s signature red, which the team nicknamed “Pomodoro.”[4] The change was made to ease the transition for Urbanspoon users migrating to Zomato, so they would not encounter both a new name and a new icon simultaneously.[4] The new logo took the spoon from Urbanspoon’s logo and placed it on Zomato’s trademark red background.[1]
Eternal Rebrand (2025)
On February 6, 2025, Zomato announced it would rename the company to “Eternal” and unveiled a new logo, a move that came more than two years after the company began using the name internally.[5] The Eternal identity would comprise four major businesses: the food delivery vertical Zomato, quick-commerce unit Blinkit, live events business District, and kitchen supplies unit Hyperpure.[6] Founder Deepinder Goyal explained the timing, stating, “We thought of publicly renaming the company when something beyond Zomato became a significant driver of our future. Today, with Blinkit, I feel we are here.”[6] The new Eternal logo was released in a black-and-white color combination, departing from the red-and-white scheme that had characterized Zomato’s branding.[7]
Meaning and Symbolism
When the heart logo was introduced in 2014, interpretations varied among employees. For some, it signified a love of food; for others, it represented something broader and deeper, the “heart” the company puts into everything it does.[3] The spoon logo adopted in 2015 was a direct reference to Urbanspoon’s identity, chosen to maintain visual familiarity for users of the acquired platform.[4]
Typography and Design
Zomato’s official brand guidelines specify two forms for the logo: a version with the wordmark inside a square, which serves as the app and website icon, and a standalone wordmark.[8] The brand’s signature red color is identified in the guidelines as “Cranberry red” with the hex code #E23744.[8] The guidelines also note that the logo must remain legible and maintain the integrity of its form.[8]
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