Brand Guidelines Generator
Create a structured, client-ready brand guideline for logos, colors, typography, layout, imagery, iconography and digital UI. Preview every page and download the finished 1920 × 1080 style guide as a PDF, with no account required.
Strong foundation
Complete the missing rules to make the guide easier to hand off.
Saved drafts
Open, duplicate, rename or remove local text/settings. SVGs are not persisted.
Create a Professional Brand Style Guide Online
Build a practical brand style guide for real handoff work. Define logo usage, clear space, minimum sizes, color specifications, typography, layout, imagery, iconography, accessibility and digital UI rules, then export the result as a consistent 1920 × 1080 PDF.
How to Create Brand Guidelines
Define your brand foundation
Add the brand name, personality and basic visual direction.
Document logo and visual rules
Set approved logo variants, clear space, minimum sizes, colors, typography, grids and imagery.
Review accessibility and digital use
Check color contrast and define UI states, control sizing and other digital rules.
Download your guideline
Preview the finished 1920 × 1080 pages and download the complete guide as a PDF.
Logo usage and safe SVG previews
Add optional SVG logo variants for the current browser session, then document clear space, minimum sizes and incorrect-use rules. SVG content is sanitized client-side and displayed as an image preview. Files are not uploaded to Logo Index.
Brand colors with accessibility guidance
Document primary, secondary and accent colors with HEX, RGB, HSL and approximate CMYK values. Contrast checks help distinguish a brand color from combinations that are suitable for normal interface text.
Typography and hierarchy
Select heading and body families, set body size and line-height, choose a modular type scale and document reading measure. The generated pages show the hierarchy in context instead of listing font names alone.
Layout, imagery and iconography
Record grid columns, gutters, spacing foundations, art direction, icon style, stroke weight and base grid. These rules help teams reproduce the visual language beyond the logo itself.
Digital-first brand guidance
Add UI rules for control sizing, focus visibility, hover, disabled and error states, dark mode and touch targets. This bridges traditional identity guidelines with product and web design.
Private, local-first workflow
There is no account and no server-side asset library. Draft settings use browser storage, shared configurations use the URL fragment, SVGs remain session-only, and PDF generation happens in the browser.
What should a useful brand guideline contain?
A useful guideline removes ambiguity. It should explain which logo versions are approved, how much space the mark needs, how small it may appear, which color and typography values are authoritative, and how the visual language extends into layout, imagery and digital interfaces. The document does not need to be long for its own sake. It needs to make recurring design decisions clear enough that another person can apply the brand consistently.
Who is this tool for?
The builder is intended for freelance designers, small studios, product designers and in-house brand teams who need a structured starting point for guidelines without installing a dedicated desktop extension or uploading client files. It is especially useful when the brand already exists and the main task is documenting the rules clearly.
Brand Guidelines Generator FAQs
Is the Brand Guidelines Generator free?
Yes. You can build and download a brand guideline without creating an account.
Are uploaded SVG logos stored by Logo Index?
No. SVG logo previews are processed in your browser and are not uploaded to or stored on Logo Index.
Can I download the brand guidelines as a PDF?
Yes. The generated guideline can be downloaded as a 1920 × 1080 PDF with one consistent page format throughout.
What should brand guidelines include?
A useful brand guideline normally documents logo usage, clear space, minimum sizes, colors, typography and layout. More complete systems may also include imagery, iconography, accessibility, UI rules and tone of voice.