Aspa-Plast-System is an Italian brand associated with picture frames. Its logo, a symbol originally designed by Walter Hergenröther in 1977, is documented in logo and brand archives that identify the mark as a negative space design from Italy.[1]
Design and History
The Aspa-Plast-System logo was created in 1977 by Walter Hergenröther, a designer whose work appears in the reference publication Trademarks & Symbols of the World.[1][2] The mark is catalogued as a negative space design, a technique in which the background shapes form the recognizable image rather than the foreground strokes.[1]
Hergenröther’s other logo commissions from the same period, including work for a computer service firm and a retail flower and crafts shop, are also recorded in Trademarks & Symbols of the World, confirming his active practice as a logo designer in the mid-1970s.[1][2]
Beyond the designer attribution and creation date, no further documented details about the mark’s construction, official color specifications, or redesign history are available in the research sources.
Meaning and Symbolism
The logo is classified as a negative space design, indicating that the symbol relies on the interplay between positive and negative shapes to form its image.[1] No source provides a documented explanation of the intended symbolism or meaning behind the specific shapes used in the mark.
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