Daniel Hopwood is a London-based interior designer who founded his own studio in 1993, a practice that works primarily on high-end residential projects alongside hotels and restaurants.[1] In 2013, the studio received a complete visual identity from the London design consultancy Two Times Elliott, a project that covered the logo, stationery and a responsive website.[2]
Design and History
The identity work for Daniel Hopwood’s practice was created by Two Times Elliott, a design consultancy founded in 2010 by James Horwitz.[3][4] The project included logo generation with a custom logotype and a pictorial mark, alongside a stationery set and website design.[5]
The identity was documented in design press and portfolios around 2013, with the studio’s own description noting the inclusion of both a custom wordmark and a separate pictorial symbol.[6] The stationery application made use of blind embossing on business cards, a tactile finishing technique that was noted in contemporary design commentary.[7]
Meaning and Symbolism
Commentary on the identity noted that the design drew on the ornamental detail of traditional monograms, described as a distillation of a craftsman’s pride, an approach fitting for a designer whose work centres on bespoke interiors.[8] The mark was paired with sans serif type that complemented serif text elsewhere in the identity.[7]
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