Equipamento de Hoy (also written as Equipamiento de Hoy) is an Argentine furniture venture founded in 1972 by industrial designer and architect Ricardo Blanco, together with two other architects. The brand is closely tied to Blanco, one of the most prominent figures in Argentine industrial design, who is known for his extensive work in furniture, particularly chairs and armchairs. The venture was created after Blanco left the firm Stilka, where he had worked since 1968. [1] [2]
Design and History
Ricardo Blanco founded EH (Equipamiento de Hoy) in 1972 after leaving Stilka, a company where he had developed products using unconventional technologies such as laminated wood. [1] [3] The venture was established as a platform for developing his own furniture models, and it was through this company that many of his designs were produced. [2]
Blanco, who graduated as an architect from the University of Buenos Aires in 1967, became a central reference in Argentine industrial design. He was a professor for 46 years, served as president of the National Academy of Fine Arts, and was curator and creator of the Permanent Design Collection at the Museum of Modern Art in Buenos Aires. [4] [5]
While the venture is documented as a significant part of Blanco’s career, detailed visual documentation of the Equipamento de Hoy logo itself is limited in available sources. The brand is primarily recognized through its association with Blanco’s furniture designs rather than through a widely documented graphic identity.
Meaning and Symbolism
The name “Equipamiento de Hoy” translates to “Today’s Equipment” or “Today’s Furnishings,” reflecting the venture’s focus on contemporary furniture and home equipment. [2] The brand name itself communicates a commitment to modern, current design solutions for everyday living spaces, consistent with Blanco’s broader design philosophy that merged utilitarian objects with artistic expression. [5]
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