The Asociación Argentina de Psicoterapia is an Argentine psychotherapy organization whose symbol was designed by Norberto H. Coppola in 1971, according to the logo and brand database Logos Brands. The mark is categorized as a circle logo with stripes and a triangle with a disc, indicating a geometric composition. [1]
Design and History
Norberto H. Coppola, the designer credited with the 1971 mark, was a prominent figure in Argentine graphic design. He was a member of the graphic design department at the Instituto Torcuato Di Tella (ITDT), which began operating in 1963 and is recognized as the first space in Argentina where graphic design was practiced professionally. [2] Coppola’s work has been exhibited in institutional retrospectives, including a 2025 exhibition at the Teatro San Martín in Buenos Aires that traced six decades of Argentine graphic design. [3]
The logo’s geometric structure, combining circular, striped, triangular and disc elements, reflects the formal, constructivist approach common in Argentine institutional design of the early 1970s. [1]
Meaning and Symbolism
The available description is limited to its formal characteristics: a circle-based design incorporating stripes, a triangle and a disc. [1]
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