Dolce Hotels & Resorts is a hospitality brand founded in 1981 by Andy Dolce, specializing in meetings-focused hotels and conference centers. The brand operates as part of the Wyndham Hotels & Resorts portfolio, and its current name is Dolce Hotels & Resorts by Wyndham. The visual identity is built around a wordmark in which the letter “O” is formed by three overlapping rings in red and orange tones.
Design and History
In August 2008, founder Andy Dolce announced the transformation of the company from Dolce International to Dolce Hotels and Resorts, accompanied by a new name, logo, and brand strategy. The rebranding was presented to business partners, customers, and journalists in New York, and was part of a broader effort to reposition the hotels beyond conference centers toward full-service hospitality with resort character. The company invested approximately $100 million in capital improvements across its portfolio at the time of the rebrand. [1] [2]
The 2008 redesign marked a dramatic departure from the previous identity. The old logo, described as an elegant handwritten calligraphy, was replaced with a geometric construction built from circles. [3] The new wordmark was set in a geometric typeface, with the “O” developed as a pictorial element using three rings. [4]
In 2015, Wyndham acquired Dolce. [5] In April 2018, Wyndham Hotel Group announced that 12 of its brands, including Dolce, would add the “by Wyndham” suffix to their names and logos. The updated brand names and logos began appearing across Wyndham’s digital placements on April 16, 2018. [6]
Meaning and Symbolism
The three rings forming the “O” in the Dolce wordmark each carry documented meaning tied to the company’s meetings and events focus. According to the company’s announcement, the first ring represents “nourishment” and the commitment to nurturing the body and mind of guests. The second ring embodies “connectivity,” representing environments that bring people together through technology and purpose-built architecture. The third ring symbolizes “community,” representing the trained associates who provide customer service and socially responsible green initiatives. [1]
The current trademark registration describes the mark as the word “DOLCE” in block letters, with the “O” appearing in three overlapping circles in red and two shades of orange. The other letters are described as appearing in red. [7]
Typography and Design
The 2008 wordmark was set in a geometric sans-serif typeface, with the lowercase “e” used as a distinctive accent within the otherwise uppercase lettering. The stroke weight of the “O” was reduced compared to the other letters so that the pictorial mark would not appear too heavy in combination with the surrounding rings. [4]
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