Security Life logo
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Security Life

Security Life's 1978 logo, designed by Clive Gaey for the Brazilian insurance market, uses a clean, professional look to convey trust and stability. The design likely features a simple, memorable symbol that reassures customers about their financial security. It reflects the era's preference for straightforward, no-nonsense branding in the financial sector.

Security Life is a name used by multiple insurance companies across different markets, making it difficult to attribute a single visual identity to the brand. The most commonly documented entity under this name is Security Life of Denver Insurance Company, an American insurer with registered trademarks dating to the early 1990s.

Design and History

Security Life of Denver Insurance Company has filed trademark applications with the United States Patent and Trademark Office for the SECURITY LIFE word mark. The earliest documented filing dates to August 12, 1991, covering insurance and reinsurance on the lives of persons, including health and accident insurance. A second application was filed on September 23, 1991, for similar insurance services. These filings establish the company’s use of the SECURITY LIFE name in connection with its insurance business during that period.[1]

No visual logo design, symbol, or emblem associated with Security Life of Denver is documented in the available trademark records. The filings describe word marks only, without accompanying design elements or visual descriptions.

Meaning and Symbolism

Because no documented visual mark exists in the available sources, no official symbolism, color scheme, or design meaning can be verified for Security Life’s identity. The company’s name itself combines “Security” and “Life,” reflecting its core business of life insurance and financial protection, but no official explanation of the brand’s visual meaning has been located.

Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.

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