Naver is a South Korean internet company and the operator of the country’s dominant search portal. Its visual identity is built around a green typographic wordmark and a square “N” symbol, both governed by official brand guidelines published by Naver Corporation.
Design and History
Naver’s current logo type consists of solid, gothic-style capital letters in green. According to Naver’s official brand guide, the wordmark reflects the company’s service philosophy of being a friendly guide to users and partners while building trust as a global technology company. The brand guide specifies that the logo must be used without alteration to its shape, color, or style.[1]
In April 2014, Naver introduced a new symbol: a green square containing a capital “N.” The company said the mark was designed for the mobile era, replacing an older version that showed the full company name above a search box image. Naver stated that the “N” not only stands for the company’s first letter but also carries the meaning of “new.”[2][3] The Korea Times reported that the new logo kept the original’s signature white font on a green background while simplifying the design to a single “N” symbol.[4]
Naver’s earlier identity included a “winged hat” design used in the company’s founding period, as recalled by a former Naver designer who worked on the early logo and page design.[5] The company has also used temporary logo variations for special occasions, such as a one-day yellow logo for the summer solstice in 2021, which Naver explained was part of its practice of changing the logo for seasonal events.[6]
Meaning and Symbolism
Naver’s official brand guide identifies NAVER Green as the company’s representative color. The guide states that the color symbolizes trust and reliability as a global technology company, along with an image that embraces challenges and explorations, friendliness, and eco-friendliness.[1]
The 2014 “N” symbol was described by Naver as carrying the meaning of “new,” in addition to representing the company’s initial.[2]
Typography and Design
Naver’s official brand guide describes the logo type as solid, gothic-style capital letters in green. The guide does not name a specific typeface for the wordmark.[1]
The official NAVER Green color is specified in the brand guide as HEX #03C75A, RGB 3 199 90, CMYK 72 0 88 0, and PANTONE 2270C.[1]
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