Adhesive Materials is a United Kingdom-based materials brand whose logo was designed by the renowned British graphic designer Abram Games (1914-1996). Games, one of the twentieth century’s most celebrated graphic designers, created logos and emblems for a wide range of British institutions and commercial companies, including the BBC, the 1951 Festival of Britain, and the Queen’s Award to Industry.[1][2]
Design and History
The Adhesive Materials logo is attributed to Abram Games and is listed among his corporate identity work.[3] Games’s design philosophy, which he described as “maximum meaning, minimum means,” guided his approach to logo and emblem design throughout his career.[4]
Games’s post-war career included designing posters and emblems for an array of British institutions, commercial companies, and charities.[5] His corporate logo work spanned six decades and included commissions for London Transport, Shell, and the United Nations, alongside the Adhesive Materials mark.[6]
Meaning and Symbolism
While the Adhesive Materials logo is documented as part of Games’s portfolio, no official source detailing the specific visual elements or intended symbolism of this particular mark has been located. Games’s broader design approach emphasized clarity and economy of form, but specific claims about the Adhesive Materials logo’s geometric construction or bonding metaphor cannot be verified from available primary sources.
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
