Büro Memminger is a German company whose 1960 logo is attributed to Stuttgart-based graphic designer Hanns Lohrer. Lohrer (1912–1995) was a painter and commercial graphic designer best known for shaping Porsche’s advertising and visual marketing during the 1950s and 1960s.[1]
Design and History
Hanns Lohrer worked as a commercial graphic designer for Porsche in the 1950s and 1960s, and the Porsche Museum held an exhibition of his works in 2012.[2] Beyond his roughly twenty years with Porsche, Lohrer also worked on design projects for Mercedes-Benz, the German Red Cross, and Olympia typewriters.[3]
Documentation specifically connecting Lohrer to a 1960 logo for Büro Memminger is not available in the public record. The attribution appears in unverified sources only, and no primary or secondary material confirming the commission, the mark’s appearance, or its design rationale has been located. As a result, the specific visual features of the Büro Memminger logo cannot be reliably described here.
Meaning and Symbolism
No documented symbolism for the Büro Memminger logo has been found. Lohrer’s broader design approach is documented through his Porsche work, where he combined brand messages with his own artistic style,[1] but this does not establish any specific meaning for the Büro Memminger mark.
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
