The Cross Company was a machine tool builder based in Fraser, Michigan, founded in 1898 and known for developing transfer lines and manufacturing systems, primarily for the automotive industry.[1] In 1979, the company merged with Kearney & Trecker Corporation to form Cross & Trecker Corporation.[2]
Design and History
The Cross Company symbol was originally designed by Frances Ullenberg in 1981.[3] The mark is classified as a geometric logo, consistent with the industrial machinery sector in which the company operated.[3]
The company held multiple USPTO trademark registrations for the CROSS word mark, covering goods such as assembly machinery, metal working machines, and electrical control panels for machine tools.[4][5] These registrations, filed as early as 1958, were based in Fraser, Michigan.[4]
Following the 1979 merger, the Cross & Trecker symbol was also designed by Frances Ullenberg in 1981, sharing the same geometric design language as the Cross Company mark.[6]
Meaning and Symbolism
The USPTO design code for the CROSS trademark identifies the mark as a Greek cross with equal-sized lines, a heraldic symbol category.[4] The geometric cross form directly references the company name while providing a simple, industrial mark appropriate for a machine tool manufacturer.[3]
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