Marcello Masi is an Italian industrialist who founded Finmasi Group, a holding company of manufacturing and service businesses that began in 1961 with the steel company Metalsider S.p.A. in Ravenna.[1] The group has since expanded into electronics, hospitality and transportation through acquisitions and new company formations.[2]
Design and History
The visual identity associated with Marcello Masi is the corporate mark of Finmasi Group S.p.A., the holding company he founded and chairs.[2] Brand asset databases record the Finmasi Group logo with brand colors in deep blue tones, listed as #434C8D and #06357A.[3]
Claims that a logo for Marcello Masi was designed by Italian graphic designer Rinaldo Cutini in 1973 could not be verified through available sources. Cutini, born in Rome in 1937, was an art director at Leo Burnett in Rome until 1974 and designed marks for well-known Italian brands including Sorrisi e canzoni TV, Fiorucci, Lancetti and Genepesca.[4] However, no documented connection between Cutini and a Marcello Masi or Finmasi Group logo appears in the available record.
Meaning and Symbolism
Finmasi Group describes its corporate mission in terms of entrepreneurial spirit, professionalism and ethical conduct, with a focus on customer satisfaction across its companies.[5] The group’s official communications do not provide documented symbolism for the Finmasi logo itself.
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