Mec-Mor is an Italian brand of circular knitting machines, originally established in 1965 as Mec Mor S.p.A. for the production of advanced knitwear machinery. The company was sold to the Lonati Group of Brescia in 1998, and today the Mec-Mor name continues as a product line within Santoni S.p.A., a Lonati Group company. [1] [2]
Design and History
The current Mec-Mor trademark is registered to Santoni S.p.A. and was filed on 22 May 2007, with a priority date of 13 March 2007 claimed from an earlier Italian filing. The mark entered the UK register on 9 March 2009 and is due for renewal in May 2027. [3]
The registered mark combines the wording “MEC-MOR” in stylised characters with a figurative device placed above the text. According to the official trademark description, the device consists of an outlined circular shape containing two oblique, substantially trapezoidal bands, partially overlapping two profiled concentric circles. Two mirrored, outlined curved bands extend from points on the circumference of the larger circle to join the smaller circle. The overall configuration is described as evocative of two strongly stylised letter “M”s, with the vertical strokes of each “M” represented by portions of the two concentric circles. [3]
While the trademark registration from 2007 documents the current form of the mark, no reliable public source confirms the designer of the original Mec-Mor logo or the exact date of its first introduction. Claims attributing the design to the German graphic artist Hanns Lohrer, who is documented as having worked on Porsche’s visual identity during the 1950s and 1960s, could not be verified in any official or primary source. [4]
Meaning and Symbolism
The official trademark description explicitly identifies the figurative element as evocative of two stylised letter “M”s, which correspond to the “Mec” and “Mor” components of the brand name. [3]
Typography and Design
The trademark registration describes the word portion of the mark as “MEC-MOR in fancy characters”, indicating a stylised letterform rather than a standard typeface. The specific typeface used in the logo is not identified in any available official documentation, and no reliable source confirms the font or its designer. [3]
The Mec-Mor brand has been associated with the open variable width knitting concept, marketed under the Variatex technology name, which distinguishes its machines from conventional circular knitting equipment. This technical identity, however, is separate from the visual identity documented in the trademark record. [5]
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