Stäubli Buchdruck Offset refers to the visual identity of Stäubli AG, a Swiss offset and letterpress printing company based in Zurich. The firm operated from Räffelstrasse 11 in Zurich and was entered into the commercial register on 16 July 1974, having taken over the assets and liabilities of the earlier firm “Stäubli Buchdruck” per a transfer balance sheet dated 31 October 1973.[1] The company’s purpose was the operation of an offset and letterpress printing business, as well as trade and distribution of products of the graphic industry.[2]
Design and History
The mark associated with Stäubli Buchdruck Offset is dated to 1971 and is attributed to Swiss graphic designer Hansruedi Scheller (1931-2007). Scheller was a leading Swiss graphic designer from the 1960s through the early 1990s who, under the studio name “Atelier Scheller,” created posters and numerous logos (Signete) for associations and companies.[3] His best-known logo is the K of the Swiss cantonal banks.[4]
The Stäubli printing firm itself was dissolved after bankruptcy proceedings were opened on 13 January 2012 by the district court of Zurich, and the bankruptcy was declared closed on 8 July 2013.[2][5]
Meaning and Symbolism
Documented sources confirm Scheller’s broader design philosophy of clear, functional Swiss graphic design, but no primary source describing the specific symbolism or intended meaning of the Stäubli Buchdruck Offset mark has been located. The logo is recorded in design archives as a 1971 work by Scheller, but its visual elements and any documented rationale remain unverified in the available research.
Typography and Design
No primary documentation has been found that specifies the typography, construction method, or exact color specifications of the Stäubli Buchdruck Offset logo. While Scheller’s work is broadly associated with Swiss typographic traditions of clarity and function, specific claims about this particular mark’s lettering or geometric construction cannot be confirmed from available sources.
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