Corporate Communications Company was a Los Angeles-based marketing and communications firm active in the mid-1960s. Its 1965 logo was designed by Lou Frimkess, a graphic and packaging designer who worked at the Los Angeles studio Advertising Designers during the 1950s and 1960s.
Design and History
Lou Frimkess worked as a graphic and packaging designer in the USA during the 1950s, with his work featured in publications such as Graphis.[1] In the early 1950s, Frimkess and partner Edd Smith founded Advertising Designers, a Los Angeles studio that brought together designers, illustrators and typographers. The studio was credited with spearheading a revolution in annual-report design, changing the traditional accountant-produced report into one resulting from close collaboration between designer, writer, accountant and printer.[2]
Advertising Designers was based in Los Angeles, California, during the 1950s.[3] Frimkess’s work at the studio included packaging design, such as packaging for Shalk’s tile paste, art directed by Advertising Designers and illustrated in Graphis in 1954.[3] He also collaborated on annual report design, including the 1955 annual report of Seaboard Finance Co., designed by Edd Smith and Lou Frimkess of Advertising Designers and art directed by R.L. Steinle.[4]
The Corporate Communications Company logo from 1965 reflects the mid-century shift toward clean, corporate modernism in marketing. Its straightforward typography and balanced layout convey professionalism and clarity, key values for a marketing agency serving business clients. This logo captures an era when American firms were refining their visual identities to build trust and recognition.
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