KD-Kommunikation is a Danish public relations and communications brand whose original symbol dates to 1969. The mark was designed by Danish designer and art director Morten Peetz-Schou, a prominent figure in Danish advertising who also created the striped Matas logo and the red-and-white Dannebrog heart for the Danish Tourist Board.[1][2]
Design and History
The KD-Kommunikation symbol was created in 1969, during a period when Peetz-Schou was working at prominent Danish advertising agencies including Thomas Bergsøe, NP/4, Jersild, Lund & Lommer, and Hiort.[1][2] The logo is catalogued among angular, arrow, and triangle-shaped marks from that year, reflecting the geometric tendencies common in late-1960s Scandinavian graphic design.[1]
Peetz-Schou trained at the Kunsthåndværkerskolen (now Designskolen) in Copenhagen, entering at age 15 on a dispensation, and began his career in 1958 as a graphic designer and head of advertising at furniture manufacturer Fritz Hansen.[3] He later co-founded Den Danske Reklameskole and, from 1987, ran his own studio, Genius Koncept, specializing in television commercials, corporate identity, and product packaging design.[3][2]
Meaning and Symbolism
The KD-Kommunikation mark is documented as an angular, arrow-like, triangular symbol.[1] No official source provides a documented interpretation of the symbol’s intended meaning beyond its geometric form, and no specific color specifications or typographic details have been published in the available research.
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