Mutt logo is a tall, narrow uppercase wordmark in a geometric sans-serif style.
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Mutt

Mutt is a Marseille-based brand that designs and handcrafts dog collars, leashes, harnesses and accessories, operating from an atelier at 56 Boulevard Eugène Pierre in Marseille, France. It was founded by Greg.

Mutt is a Marseille-based brand that designs and handcrafts dog collars, leashes, harnesses and accessories for pets and their owners. The company operates from an atelier at 56 Boulevard Eugène Pierre in Marseille, France, where it produces made-to-measure items in materials such as leather and biothane.[1][2]

Design and History

Mutt was founded by Greg, a Marseille-based maker whose work is built on upcycling, reusing second-hand materials to create collars, harnesses and other accessories with an underground aesthetic.[3] The brand describes itself as a pioneer of stylish canine accessories, giving a second life to forgotten fabrics.[4]

The brand has collaborated with other labels on co-branded collections, including a capsule with French brand Pawoune and a line of dog leashes created exclusively for American Vintage.[4][5]

Meaning and Symbolism

The brand name “Mutt” is used as a standalone wordmark across its products and website. The name itself references a mixed-breed dog, aligning with the brand’s focus on canine accessories. No official documentation of specific symbolic meaning behind the wordmark or its lettering has been published by the brand.

Typography and Design

Mutt’s visual identity centers on a typographic wordmark featuring the brand name in a simple, direct letterform. The brand’s product pages and website display the name in a straightforward sans-serif style, though no official typeface specification has been published. The brand’s aesthetic is described as underground, reflecting its handmade, upcycled approach to production.[3]

Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.

Logo data

Measured from the original SVG file on 30/09/2026.

Colors

Single color.

  • #012D70Blue, 100%

    RGB 1, 45, 112; CMYK 99, 60, 0, 56

    White text 13.0:1 (passes AA)

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Backgrounds and sizes

Contrast and color difference

Compared with Marketing Agency

92 measured Marketing Agency logos

Only 13% of Marketing Agency logos in the archive use blue as the main color.

  • Main color blue13%
  • Wordmark62%
  • Single color76%
  • Most common main color here: black55%

From measured files, not tags. Updated 28/10/2026.

Structure

Logo type
WordmarkClassified by AI
Proportions
1 : 1.0Roughly square
Ink coverage
45%55% empty space inside the outline
Symmetry
Asymmetric19% left-right match
Outline
Free-formOverall silhouette
Complexity
Minimal1 shapes, about 28 points

Tints and shades

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#012D70

Typography

Lettering style: Geometric sans, uppercase.

This is a style class, not the exact font. The font has not been documented.

Free fonts in this style: Montserrat, Outfit, Urbanist

Visual description

Classified by AI

Style
Geometric, minimal, flat
Layout
Lettering on its own
Techniques
Geometric construction, letter used as symbol
Text in the logo
MUTT

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