Work & Co is a digital product design and technology company founded in 2013, known for combining strategy, design, and engineering to build digital products and experiences for clients including Apple, Google, and Nike.[1][2] The company joined Accenture Song in 2024, with its nearly 400 employees across the United States, Europe, and Latin America becoming part of Accenture’s creative and digital transformation practice.[3]
Design and History
Work & Co was founded in 2013 by former executives of the digital agency Huge.[4] The company’s name reflects its founding belief that exceptional work is born from exceptional company, a philosophy summarized in its motto: “the work you produce and the company you keep.”[1][5]
The agency’s visual identity includes a signature brand red color and a double-star symbol used as a decorative element in its brand materials.[5] The company’s name is sometimes abbreviated to its first initial, with the singular letter signifying the agency’s legacy of work and the brand red encapsulating its projects.[5]
In January 2024, Accenture announced it had agreed to acquire Work & Co to strengthen its global digital products and experience transformation capabilities.[3] Following the acquisition, the company operates as “Work & Co, part of Accenture Song.”[1]
Meaning and Symbolism
Work & Co’s name and brand language center on the idea of collaboration and partnership. The company’s motto, “the work you produce and the company you keep,” continues to define both what the agency makes and how it makes it.[5] The brand’s signature red color is used consistently across its visual materials, including its anniversary book cover, where the company name is reduced to a single letterform in brand red.[5]
Typography and Design
Work & Co’s brand typography includes Helvetica Neue, set at large scales for headlines, and IBM Plex Mono for captions and smaller credits, as documented in the company’s anniversary book produced by the design office Order.[5] The book’s typographic system was derived from Work & Co’s brand styles for written hierarchy.[5]
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